Tag: Brand Relationships
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| Video Blog | Focused Brand Strategy: Penetration Drivers
In 2023, the fast-food industry faced a significant challenge with rising prices. Fast-food chains had to think—well FAST. Consumers perceived McDonalds and Burger King to be very similar with ‘Convenient,’ ‘Affordable’ and ‘Offering options friends and family enjoy.’ BurgerKing always trails in their head-to-head competition with McDonalds on these dimensions. Rising prices are challenging the…
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| Video Blog | How MSW Uses Brand Relationships
At MSW Research, we leverage brand relationships in three distinct ways to uncover insights and drive strategic decisions. Here is how: 1️⃣ Firstly, in category analysis, we delve deep into consumer-brand connections within the competitive landscape. By understanding why individuals choose one brand over another, we unravel the intricate dynamics of consumer preferences and behaviors.…
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| Video Blog | The Role of Brand Relationships
In the intricate world of consumer decisions, brand relationships hold immense power. They shape how individuals engage with products and influence the dynamics of entire markets. With every new brand entry or product innovation, these relationships undergo significant shifts, impacting consumer behaviors in many ways. At their core, brand relationships are built on emotional connections.…
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| Video Blog | What Are Brand Relationships
In marketing, relationships come in two forms: attitudinal and behavioral. As a consumer insights company, our focus lies in understanding what drives consumer thoughts, knowing that thoughts shape actions. We start with 100% of consumers in the market—are they aware of the brand? Have they tried it? Are they still using it? Or have they…