Tag: Brand Value

The Direct Link between Brand Health & Brand Value Brand health isn’t 𝘫𝘶𝘴𝘵 a marketing KPI. 𝗜𝘁’𝘀 𝗮 𝗳𝗼𝗿𝘄𝗮𝗿𝗱-𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲. At MSW, we treat brand health as more than perception. It’s a signal of what’s next. We capture the full picture by measuring both what people 𝘵𝘩𝘪𝘯𝘬 and what they 𝘥𝘰. That…