Tag: Catalina
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80% of new product volume is driven by just 0.7% of shoppers!
Did you know that only 0.7% of shoppers are driving 80% of new product volume for the first year? And that among those trying a new product in the first six months, only 11% continue to buy the product after a year? 1 These Catalina study findings1 just further emphasize how important new product launches can…