Tag: Celebrity

  • Celebrity Advertising – Pitfalls or Payoffs?

    Celebrity Advertising – Pitfalls or Payoffs?

    Celebrity Advertising: Pitfalls or Payoffs? In many ways we live in a celebrity driven culture.  Whether it be television, movies, music, sports, fashion or politics; star power rules.  We read celebrity news, watch them on talk shows or reality television and follow them on twitter.  Certainly the stars have cashed in on this national –…