Tag: CES

  • 📊 How Accurate Are Your Ad Evaluations 📊

    📊 How Accurate Are Your Ad Evaluations 📊

    Evaluating the success of your ads is tough, especially with so many moving parts.  But Creative Gauge AIâ„¢ makes it simple, fast, and affordable. We tested 20 fast-food ads, and the findings were eye-opening: • Ads with strong emotional connections were more effective overall. • But ads that didn’t clearly link back to the brand…

  • What Fast-Food Ads Are Getting Right (and Wrong)!

    What Fast-Food Ads Are Getting Right (and Wrong)!

    Here’s a question for marketers: How well do you understand the effectiveness of your ads? If you’re unsure, you’re not alone.  MSW tested 20 ads from top fast-food brands to uncover key insights into ad performance. The result?  A lot of ads lack strong brand messaging, which means they’re missing a huge opportunity to connect…

  • Leveraging MSW’s Creative Effectiveness Score

    Leveraging MSW’s Creative Effectiveness Score

      Since the 1960s, MSW Research has been a leader in evaluating advertising across various media. Today, we’ve harnessed that experience in an #AI tool that delivers a Creative Effectiveness Score predictive of sales. â–º MSW Research’s Creative Effectiveness Score metric evaluates ads on 150 creative elements proven to drive brand preference, offering insights across…