Tag: Click Through Rate

  • What’s The True Cost of A/B Testing Ads? 

    What’s The True Cost of A/B Testing Ads? 

    The true cost of A/B testing ads – especially when done in-market (i.e., live on media platforms) is significantly higher than most marketers account for.  While it may seem like a low-risk way to optimize ad performance, the hidden costs can be substantial when you consider media waste, opportunity cost, time delay, and measurement flaws.…