Tag: CMO Objectives
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The “5 CMO Objectives” According to the AMA / Deloitte and How MSW Addresses Each
The 26th edition of the annual CMO survey conducted in February 2021 for the American Marketing Association by Deloitte, identified that the importance of Marketing had increased during the pandemic. CMOs said that they were focused on brand building and reported 5 specific “Objectives”. MSW Research directly addresses each of these “5 CMO Objectives” with…