Tag: Creative Strategy
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📊 How Accurate Are Your Ad Evaluations 📊
Evaluating the success of your ads is tough, especially with so many moving parts. But Creative Gauge AIâ„¢ makes it simple, fast, and affordable. We tested 20 fast-food ads, and the findings were eye-opening: • Ads with strong emotional connections were more effective overall. • But ads that didn’t clearly link back to the brand…
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Category Data From MSW Creative Gauge AI: Bathroom Tissue 🧻
Background The MSW Creative GaugeTM AI service evaluates the sales potential of advertisements of different formats based on the content profile of the ad itself. Results are typically available within minutes making this low-cost tool ideal for applications such as competitive testing, concept screening, early-stage evaluation and landscape analysis. The bathroom tissue category may not…
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| Video Blog | Why The Industry Needs MSW’s AI Creative Effectiveness Score
Your doorbell camera can recognize a person, a dog, or a package. That doesn’t make for effective advertising. While AI might be great at identifying these visual elements, it struggles to grasp the nuances of emotion. Here’s where MSW Research’s Creative Effectiveness Score steps in: Our blended approach, combining AI and human insights, bridges this…
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2014: A year for radical change in advertising formats?
1941 was a turning point in the history of marketing. On July 1 of that year, the world’s first paid television commercial aired. Costing the Bulova Watch Company $9 it was a pre-roll to a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. Simple in nature, just a graphic and a voice-over, the…