Tag: Customer Acquisition Forecast
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What we do, how we do it and how our clients benefit
What we do: How we do it: How our clients benefit: “…MSW has been validated to actual business results more than any other advertising measurement in the business.” – Quirks “…MSW copy testing system, TouchPoint, provides quantitative prediction of the likelihood and magnitude of ad impact on future sales volume and market share.” – the Marketing Accountability Standards…
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Delivering Predictive Brand Growth in an Age of Continuous Disruption
Introduction There once was a day when the equity and health of brands were stable. Brand teams could expect that the fundamental performance of the category and the competitive set changed little on a short-term basis. Category reviews and brand tracking research reinforced this perspective as the numbers typically saw limited, significant change on even…