Tag: Digital Advertising
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Tailored Digital Ads – They Know Where You Live!
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we will be highlighting the most…
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It’s not about the clicks!
Here’s a blog posting that I wrote back in early 2010. Not much has changed in the three years since writing this. Advertisers are still struggling with digital measurement. Originally posted April 13, 2010 Overall Click Through Rates [CTR] are well below 1%, so low in fact that ComScore frequently has to report CTR’s to…