Tag: Digital Marketing Trends

  • 2014: A year for radical change in advertising formats?

    2014: A year for radical change in advertising formats?

    1941 was a turning point in the history of marketing.  On July 1 of that year, the world’s first paid television commercial aired.  Costing the Bulova Watch Company $9 it was a pre-roll to a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies.  Simple in nature, just a graphic and a voice-over, the…