Tag: Digital Marketing Trends
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2014: A year for radical change in advertising formats?
1941 was a turning point in the history of marketing. On July 1 of that year, the world’s first paid television commercial aired. Costing the Bulova Watch Company $9 it was a pre-roll to a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. Simple in nature, just a graphic and a voice-over, the…