Tag: Digital Practice
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The Alternative to the Post-Cookie World – creative is king once again
Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) now block third-party cookies by default, and even Google’s Chrome will soon get controls that let consumers block cookies. Browser-level blocking, third-party ad-blocking apps, and new regulations like GDPR and the California Consumer Privacy Act (CCPA) are quickly relegating…
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Tailored Digital Ads – They Know Where You Live!
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we will be highlighting the most…
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It’s not about the clicks!
Here’s a blog posting that I wrote back in early 2010. Not much has changed in the three years since writing this. Advertisers are still struggling with digital measurement. Originally posted April 13, 2010 Overall Click Through Rates [CTR] are well below 1%, so low in fact that ComScore frequently has to report CTR’s to…
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Brands lament mobile measurement, but options abound.
I was reading an article on Mobile Marketer recently about a round table discussion at the Mobile Marketing Forum in Los Angeles. During the discussion, brand representatives from Coca-Cola, Microsoft, ABC and AOL described their wishes and requirements for measuring a broad spectrum of brand mobile efforts, including apps, ad campaigns, even SMS. At first…
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Smartphone video content consumption on the rise
We recently surveyed our growing panel of smartphone consumers about their video consumption habits, and it’s clear that the smartphones are starting to keep pace with desktops and laptops as the method chosen to view video. Polling over 400 consumers, we asked how many had watched some form of video on their smartphones in the…
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iPhone users: more iPad, less desktop in 2012
A recent SurveyApp survey we conducted among our mobile consumer panel, revealed that nearly a third of all iPhone users plan on beginning to use an iPad in 2012. Those same respondents believe that 2012 will also signal a marked decrease in their use of a desktop computer. Interestingly enough, it appears that the iPhone,…