Tag: Emotion
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CMOs and Insights Professionals, you’re killing your brand growth. Here’s how it happened…
Many Years ago, before the internet, brands focused on building strong foundations. We did concept testing to find the “big ideas” and copy testing, to build awareness, preference, and emotional connections with audiences. We took our time. Advertising was slower, but it was effective. Brands grew, and everyone was happy. Then came the internet. Suddenly,…
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| Video Blog | Emotional Evaluation of Ads: Case Study
Advertising isn’t just about selling a product—it’s about shaping perceptions and emotions. In our recent analysis of fast food advertising, we delved into the subtle shifts in brand perceptions brought about by ad campaigns. Take McDonald’s, for instance—the epitome of convenience and affordability. Through strategic campaigns, it’s now positioning itself as a brand that friends…
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Super Bowl – Super Price Tag: Is Super Bowl Advertising Worth It?
The Super Bowl is an enormous event – arguably the biggest in the United States. And it’s much more than the game itself. It’s also the parties, the playoff pools, the bloated halftime show and of course the commercials. Advertising has become an integral part of the event. But that prominence comes with quite a…
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It Made Me Laugh, It Made Me Cry – But Did It Make Me Buy?
Due to his Vulcan upbringing, Star Trek’s Mr. Spock was known for his ability to detach himself from emotion and arrive at decisions from a purely logical standpoint. As for the rest of us – not so much. Humans are emotional creatures. We may diligently do our homework in gathering the facts – fuel economy,…
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Long-Form Video: Reversing the Trend in Commercial Length
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we will be highlighting the most…
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4 KEY EMOTIONS that drive Employee Engagement
How to Engage Employees by Fostering Positive Emotions MSW●ARS Research recently conducted a study on behalf of Dale Carnegie Training’s® 100th Anniversary regarding employee engagement that helps to answer a question many businesses ask today: how to engage employees? Utilizing MSW●ARS’ Apostle™ research technique we found that emotions are some of the main drivers of…
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Has The Great Recession impacted the customer experience?
How many good, loyal employees became “costs” and casualties of “The Great Recession?” The answer to this question is difficult to know from the simple unemployment numbers. Many businesses have made tough decisions to cut staff and reduce costs while at the same time seeking new means to drive organic growth. The real business question…