Tag: Engagement
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| Video Blog | Neurocognitive Composite Scores
The average commercial loses its audience in the first six seconds. 🕑 So, how do you captivate and maintain attention? Here are 7 neurocognitive composite factors to keep in mind: 1️⃣ Attention Check: Captures viewer interest from the start. 2️⃣ Brand Presence: Ensures brand visibility and impact. 3️⃣ Story Integration: Seamlessly weaves brand into the…
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| Video Blog | Neurocognitive – System 1 Metrics
Ever wondered what truly drives consumer engagement with an Ad or a Brand? At MSW Research, we’ve cracked the code by monitoring people’s brain activity, vision, and skin. Here’s a glimpse into our methodology: 🔍 Motivation: We assess the desire to approach or avoid material. 🧠 Efficiency: We assess cognitive workload to ensure that your…
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Stop Them in Their Tracks! The Importance of Gaining Viewer Interest Quickly
Stopping Power in advertising can be defined as an advertisement’s ability to capture audience attention and interest. For a print advertisement this would represent an ad causing a reader to stop reading an article or flipping the pages and take notice of the ad. For a video commercial this would represent an ad’s ability to…
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How do you know if patients are actually getting your message?
Recently a client came to us with an urgent issue. This issue was around understanding if their very important compliance messaging was actually reaching consumers and having an impact. The client did not have months to wait to understand if the communication was remembered and understood – so they came to us! By utilizing our…