Tag: Familiarity

  • Clarity or Contempt:  What Does Familiarity Breed? A Look at Branding Cues

    Clarity or Contempt: What Does Familiarity Breed? A Look at Branding Cues

    A continuing advertising campaign can bring instant recognition to a brand’s communications.  In an era in which consumers are drowning in commercial messaging and in which a thirty second advertisement is considered long, this could certainly be considered a benefit.  However, we are all familiar with the adage “familiarity breeds contempt”.  Can a continuing campaign…