Tag: Finance Confidence

Want marketing and finance on the same page? Start with preference. Too often, marketing and finance feel like they’re speaking different language. Finance wants to know: 𝘩𝘰𝘸 𝘸𝘪𝘭𝘭 𝘵𝘩𝘪𝘴 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘪𝘮𝘱𝘢𝘤𝘵 𝘵𝘩𝘦 𝘣𝘰𝘵𝘵𝘰𝘮 𝘭𝘪𝘯𝘦? That’s where preference becomes the bridge. There’s a quantifiable relationship between preference, share, revenue, and profit. If you can show how…