Tag: Higgs Boson

  • Is Brand Preference Marketing’s Higgs Boson?

    Is Brand Preference Marketing’s Higgs Boson?

    Chances are you have heard of the Higgs Boson, an elusive elementary particle that physicists have spent the last fifty years and billions of dollars to find.  Reports of its potential discovery have captured headlines around the globe.  If verified, not only will it help cement our mathematical understanding of how the universe works, but…