Tag: Insight
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| Video Blog | Focused Brand Strategy: Closing the Market Gap
Forget what you think you know about market dominance. In 2023, MSW Research looked at consumer behavior for 4 popular fast-food chains. Our findings revealed that McDonald’s commands an impressive 11% positive market gap. 🍔 But where do these customers even come from? People who prefer other fast-food brands but can’t get to them. Take…
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| Video Blog | Strategies for Customer Acquisition
When it comes to achieving success as a CMO, customer acquisition is the make-or-break factor. High turnover in this role often boils down to one thing: hitting or missing acquisition targets. The key to success lies in precision. While traditional methods like launch-and-learn approaches and historical data analysis have their merits, they fall short when…
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| Video Blog | Accelerating Speed to Market with MSW BrandEdgeâ„
Speed to market is critical like never before. Consumer insights teams, in particular, face the challenge of doing more with less, needing to prioritize projects swiftly to maximize time and resources. With limited resources, these professionals must measure and prioritize effectively, making informed decisions without relying solely on guesswork. However, agility is equally vital. Traditional…
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Not All Communications Research Suppliers are Created Equal
In the world of commerce the assumption of equality between competing offerings can be a grave mistake. Certainly there are commodities – oil, gold, pork-bellies, etc. And even manufactured products can conform to rigorous technical specifications which can ensure comparability within reasonable parameters. Services, however, are generally another matter altogether. Typically services grow preference through…
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MASB’s Game Changing Brand Investment and Valuation Project – Part IV
In parts I, II, and III of this blog series we discussed the added benefits and technical details of incorporating brand preference throughout the brand building process. During this time we have received numerous requests for more details with the most common being of the form, “Are brand preferences important for my category?” Typically this…
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MASB’s Game Changing Brand Investment and Valuation Project – Part II
In Part I of this blog series we discussed ten technical characteristics of brand preference which made it suitable for adoption into market research tools. But just because something can be done doesn’t mean it should be done. In fact, one of the issues identified early on by Marketing Accountability Standards Board (MASB) was that the…