Tag: JAR

  • MSW Research, Wins Best Practitioner Paper 2021 by the JAR Editorial Board

    MSW Research, Wins Best Practitioner Paper 2021 by the JAR Editorial Board

    Today, the Advertising Research Foundation announced that the paper “Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review — Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP” has been voted Best Practitioner Paper 2021 by the JAR Editorial Board.  Along with co-authors Frank Findley of MASB, David Stewart of…