Tag: Key Insights
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What Fast-Food Ads Are Getting Right (and Wrong)!
Here’s a question for marketers: How well do you understand the effectiveness of your ads? If you’re unsure, you’re not alone. MSW tested 20 ads from top fast-food brands to uncover key insights into ad performance. The result? A lot of ads lack strong brand messaging, which means they’re missing a huge opportunity to connect…
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4 Key Insights You Need Immediately after Your Product Launches
Whether it’s a new-to-the world product, a line extension or just new and improved – every product launch needs a few quick key data points to help guide marketing strategy and give upper management an understanding of how it is performing. We believe that, among others, there are 4 key insights and questions that can…