Tag: Language
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Why Translation Matters in Brand Research
Multilingual markets can expose hidden flaws in your tracking. Are πΊπ°πΆ checking for them? Weβve taken over brand trackers from some of the biggest research firms in the world, and what weβve found πͺπ΄π―βπ΅ pretty. One client ran a multilingual tracker for three years without realizing their response scale was reversed in one of the…
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Why Translation Matters in Brand Research
Why Translation Matters in Brand Research If language shapes perception, why is it an afterthought in so many trackers? Multilingual markets can expose hidden flaws in your tracking because translating attributes across languages and cultures πͺπ΄ a challenge. Unfortunately, many brand trackers are designed πΈπͺπ΅π©π°πΆπ΅ reflecting the π΅π³πΆπ¦ market size and cultural characteristics of language.…