Tag: Market Research Planning
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Evidence-Based, Customer Journey Management to Build Brands
Evidence-Based, Customer Journey Management to Build Brands The Opportunity for Marketers As customers become exposed to a cascading list of product choices, store choices, and information sources, the opportunity exists to connect all the communications about any specific brand and product into a single consistent, coherent message relevant to the individual customer’s needs. The customer…
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Plan for Disruptive Change
In every vertical, in every market, a common theme is emerging that characterizes successful marketing – “innovate or die.” Disruptive changes within various markets were once the exception and were admired in trade publications as case studies for innovation. To say the world of marketing has changed in the past few years is a tremendous…