Tag: Market Share
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| Video Blog | Customer Satisfaction
Satisfaction alone won’t drive your business forward—loyalty will. Companies have been measuring customer satisfaction since the 1750s, and by the 1980s, it became a standard practice. Here’s the thing: measuring customer satisfaction isn’t an end in itself. It’s a means to achieving customer loyalty. As the old saying goes, “Satisfaction is worthless, loyalty is priceless.”…
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| Video Blog | Brand Health
Brand health hinges on two dimensions: market strength and perceptual strength. These dimensions come together in a two-by-two grid: ⭐ Top Right: High-Performance Stars These brands excel in both market and perceptual strength. 🎯 Top Left: Niche Brands High perceptual strength but low market strength. 🔖 Bottom Right: Generic Brands High market strength but low…
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| Video Blog | Auto Insurance – Who Cares?
Cutting back on advertising is a surefire way to lose market share in the auto insurance industry. People only think of auto insurance in two situations: → After an accident claim is poorly handled → When they receive a significantly higher bill for the next 6-month period In both cases, drivers start looking for alternative…
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| Video Blog | Case Study: CPG Brand
A technical advantage isn’t enough to dominate the market. We started working with a CPG brand 19 months into its life and stayed with it for over six years. We began with brand tracking, which led us to identify the gap between the brand’s current performance and its potential. We found the brand had a…
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TouchPoint℠ – Creative Assessment
At MSW Research, we’re committed to elevating your brand’s creative impact. One of our flagship offerings, TouchPoint℠, stands out as the most predictive and validated solution available in the industry. Endorsed by Quirk’s Media, our TouchPoint℠ system has been rigorously validated against actual business results, setting the standard for advertising measurement. TouchPoint℠ provides invaluable insights…
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A Case Study – How to Know Which Competitors’ Customers Your Ad is Going to Steal
Across categories, companies/brands will oftentimes create an advertising initiative that is meant to target a certain competitor, or groups of competitors. In doing so, they likely employ a communication strategy that they believe will target those consumers currently purchasing products/services from said competitors. The problem is: How do they actually know if their communication strategy…