Tag: Marketing Uncertainty
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Giving Finance Confidence in Marketing’s Promises
Want marketing and finance on the same page? Start with preference. Too often, marketing and finance feel like theyโre speaking different language. Finance wants to know: ๐ฉ๐ฐ๐ธ ๐ธ๐ช๐ญ๐ญ ๐ต๐ฉ๐ช๐ด ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ช๐ฎ๐ฑ๐ข๐ค๐ต ๐ต๐ฉ๐ฆ ๐ฃ๐ฐ๐ต๐ต๐ฐ๐ฎ ๐ญ๐ช๐ฏ๐ฆ? Thatโs where preference becomes the bridge. Thereโs a quantifiable relationship between preference, share, revenue, and profit. If you can show how…
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Marketing During Times of Uncertainty
In times of uncertainty, economic, health or otherwise, many companies reduce or eliminate โdiscretionary expensesโ. Itโs very easy to say now is not the time to think about Marketing, put brand plans on hold and freeze all spending โ cut research & development, cut new product introductions, and cut advertising spend. Are these prudent moves…