Tag: Media Planner

  • MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner

    MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner

    Lake Success, NY, April 24, 2014 – MSW●ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the innovative Outlook® Media Planner. The Outlook Media Planner is an app that enables marketers to run multiple “what-if” scenarios to determine the likely impact their advertising will have on sales and market share. …