Tag: Multicultural
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Why Translation Matters in Brand Research
Multilingual markets can expose hidden flaws in your tracking. Are πΊπ°πΆ checking for them? Weβve taken over brand trackers from some of the biggest research firms in the world, and what weβve found πͺπ΄π―βπ΅ pretty. One client ran a multilingual tracker for three years without realizing their response scale was reversed in one of the…
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Why Translation Matters in Brand Research
Why Translation Matters in Brand Research If language shapes perception, why is it an afterthought in so many trackers? Multilingual markets can expose hidden flaws in your tracking because translating attributes across languages and cultures πͺπ΄ a challenge. Unfortunately, many brand trackers are designed πΈπͺπ΅π©π°πΆπ΅ reflecting the π΅π³πΆπ¦ market size and cultural characteristics of language.…
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Effective Ethnic Advertising Results From Understanding the Cultural Impact on Your Brand
Effective Ethnic Advertising Results From Understanding the Cultural Impact on Your Brand With a purchasing power estimated to reach 1.5 trillion this year, the U.S. Hispanic segment has become a key target for many advertisers. With our studies proving that Hispanics tend to be more responsive to advertising than their non-Hispanic counterparts in terms of…
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The Secret to Successful Culturally Targeted and Inclusive Advertising
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we are highlighting the most effective…