Tag: Online Video
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The Use of Humor in Video Advertising
Humor is a commonly used technique in video advertising. In fact, some advertisers use humor in nearly all the commercials they run. Humor allows agencies to be creative and viewers enjoy being entertained. But of course, the purpose of a video ad is to promote the featured brand. Advertising legend David Ogilvy cautioned against the…
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Online Video’s Growing Importance in The Media Mix
In our previous posting on “How to Turn the Cord Cutting Trend into an Advantage”, we outlined how substantial video viewing time has migrated to internet-based platforms. This growth of online video has created new levels of complexity and uncertainty in the media buying and placement world, but also has brought new opportunity to those…