Tag: Press Release

  • MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit

    MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit

    News Release                                       FOR IMMEDIATE RELEASE   MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit Lake Success, NY, February 15, 2018 – MSW-ARS announced today that their advertising research solution, TouchPoint has completed the Marketing Metric…

  • MSW Research Purchases ARS From comScore

    Lake Success, NY, March 18, 2013 – MSW Research (formerly McCollum Spielman Worldwide) announced today the acquisition of ARS from comScore resulting in the formation of MSW●ARS Research. This move brings together two of the most respected leaders in advertising research under one roof. The new company will provide marketers with the advertising research systems…