Tag: Qualitative

  • 3 Keys to Balancing Technology With Traditional Qualitative Research

    3 Keys to Balancing Technology With Traditional Qualitative Research

    The use of technology and social media in qualitative research over the past few years has undoubtedly been a welcome addition to the researcher’s toolbox.  Indeed, we’re a huge proponent and regularly incorporate such methods into our projects. However, it’s crucial to not let the buzz over technology and social media overshadow the need for solid research…