Tag: RDE

  • |  The Brand Strength Monitor / RDE Chart of the Week |  HBO MAX: Pandemic Winner

    | The Brand Strength Monitor / RDE Chart of the Week | HBO MAX: Pandemic Winner

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. The RDE composite strongly relates to – and helps explain – CCPreference which itself is a validated predictor of market share. Comparing RDE Assessment taken before the pandemic…

  • | The Brand Strength Monitor / RDE – Chart of the Week |  Facial Moisturizer

    | The Brand Strength Monitor / RDE – Chart of the Week | Facial Moisturizer

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories.       If you have questions about your category or want…

  • | The Brand Strength Monitor / RDE – Chart of the Week |  Chocolate Candy

    | The Brand Strength Monitor / RDE – Chart of the Week | Chocolate Candy

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category or want your own…

  • | The Brand Strength Monitor / RDE – Chart of the Week | Streaming Services

    | The Brand Strength Monitor / RDE – Chart of the Week | Streaming Services

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category or want your own…

  • | The Brand Strength Monitor / RDE Chart of the Week | Hotels

    | The Brand Strength Monitor / RDE Chart of the Week | Hotels

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories.       If you have questions about your category or want…

  • | The Brand Strength Monitor / RDE – Chart of the Week | Credit Cards

    | The Brand Strength Monitor / RDE – Chart of the Week | Credit Cards

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories.  If you have questions about your category or want your own…

  • | The Brand Strength Monitor / RDE Chart of the Week |  Department Stores

    | The Brand Strength Monitor / RDE Chart of the Week | Department Stores

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth and brand strength. Our ongoing Chart of the Week series is dedicated to sharing RDE and CCPreference® Brand Strength results for a variety of categories. If you have…

  • | Chart of the Week | Smartphones

    | Chart of the Week | Smartphones

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories.   If you have questions about your category or want your own…

  • | Chart of the Week | Fast Food

    | Chart of the Week | Fast Food

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories.  If you have questions about your category – give us…

  • | Chart of the Week | Automobile Insurance

    | Chart of the Week | Automobile Insurance

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our Chart of the Week is dedicated to sharing RDE results for a variety of categories.  If you have questions about your category – give us a call. RDE…