Tag: Research

  • Why won’t TV advertising just die already?

    Why won’t TV advertising just die already?

    The answer…  Synergy – the compelling reason why television advertising is as relevant as ever. For the last two decades it has been fashionable to prognosticate the death of television advertising whether delivered by broadcast, cable, satellite, or stream.  The general storyline has been that emerging digital channels will displace television advertising through a combination…