Tag: Sample Boosting

  • Synthetic Data, Sample Boosting, and more…

    Synthetic Data, Sample Boosting, and more…

      When you hear terms like synthetic data or AI sample boosting, they may sound positive due to their connection with AI. ⚙️ ▪︎ However, these techniques can have significant effects on your data—often similar to the survey fraud issues our industry faces. ▪︎ Understanding the difference between sample boosting and traditional weighting is crucial,…

  • Let’s Talk AI – Sample Boosting

    Let’s Talk AI – Sample Boosting

      Sample boosting is becoming a popular term – the use of synthetic respondents to enhance or replace real survey participants. These are also referred to as synthetic users, synthetic personas, or virtual audiences. ➤ The concept of sample boosting—adding synthetic respondents to surveys—is sometimes confused with old-school weighting techniques. However, generative AI can lead…