Tag: Sample Boosting
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Synthetic Data, Sample Boosting, and more…
When you hear terms like synthetic data or AI sample boosting, they may sound positive due to their connection with AI. ⚙️ ▪︎ However, these techniques can have significant effects on your data—often similar to the survey fraud issues our industry faces. ▪︎ Understanding the difference between sample boosting and traditional weighting is crucial,…
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Let’s Talk AI – Sample Boosting
Sample boosting is becoming a popular term – the use of synthetic respondents to enhance or replace real survey participants. These are also referred to as synthetic users, synthetic personas, or virtual audiences. ➤ The concept of sample boosting—adding synthetic respondents to surveys—is sometimes confused with old-school weighting techniques. However, generative AI can lead…