Tag: Social Media
-
Younger viewers watch more Online Video than Live TV – don’t worry though, we have tools for both.
You are almost certainly familiar with the changing landscape of media viewership in the US. The battle between traditional and newer media has many fronts, which has led to hypotheses attempting to answer “why” each is occurring. First, for context, we will take a step back to explain: On the surface, both mediums return fairly…
-
Online Video’s Growing Importance in The Media Mix
In our previous posting on “How to Turn the Cord Cutting Trend into an Advantage”, we outlined how substantial video viewing time has migrated to internet-based platforms. This growth of online video has created new levels of complexity and uncertainty in the media buying and placement world, but also has brought new opportunity to those…
-
Music and Its Relationship to Sales Effectiveness
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we will be highlighting the most…
-
4 Key Insights You Need Immediately after Your Product Launches
Whether it’s a new-to-the world product, a line extension or just new and improved – every product launch needs a few quick key data points to help guide marketing strategy and give upper management an understanding of how it is performing. We believe that, among others, there are 4 key insights and questions that can…