Tag: TBSM

  • | The Brand Strength Monitor / RDE – Chart of the Week | Streaming Services

    | The Brand Strength Monitor / RDE – Chart of the Week | Streaming Services

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category or want your own…

  • | The Brand Strength Monitor / RDE Chart of the Week | Hotels

    | The Brand Strength Monitor / RDE Chart of the Week | Hotels

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories.       If you have questions about your category or want…