Tag: Tracking
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Brand Advantage Tracking
Constant tracking creates constant confusion. Always-on tracking sounds great until you’re buried in meaningless fluctuations. ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฑ๐๐ฎ๐ป๐๐ฎ๐ด๐ฒ ๐ฑ๐ผ๐ฒ๐ ๐๐ต๐ถ๐ป๐ด๐ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐น๐. We donโt chase weekly numbers. We focus on the moments that matter. We build tracking around decision points. That way, you have the sample size and structure to make confident decisions. No more asking if…
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What we do, how we do it and how our clients benefit
What we do: How we do it: How our clients benefit: โโฆMSW has been validated to actual business results more than any other advertising measurement in the business.โ โ Quirks โ…MSW copy testing system, TouchPoint, provides quantitative prediction of the likelihood and magnitude of ad impact on future sales volume and market share.โ โ the Marketing Accountability Standards…
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Brand Health, Equity, or Ad Tracking? Get Clarity.
The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker? Or some combination? So letโs first define eachโฆ Some researchers lump Brand Equity and Brand Health into the same bucket but…
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| Video Blog | Using Brand Health Tracking to Grow
Brand health tracking isn’t just about data collection, it’s about actionable insights that drive tangible growth. It’s crucial to conduct a comparative analysis to identify performance gaps vis-a-vis competitors. Are there awareness deficits? Is your brand lacking saliency or association with key usage occasions? At the heart of brand growth lies the expansion of penetrationโthe…
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The First Step in Designing a Tracking Study
The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker? Or some combination? So letโs first define eachโฆ Some researchers lump Brand Equity and Brand Health into the same bucket but…
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5 Tracking Best Practices
Late last year we wrote a few pieces about tracking best practices. These pieces really struck a nerve. As 2017 gets rolling and many of you are probably thinking about and evaluating your research needs and objectives for the year we thought it would be helpful to revisit and expand on the theme. As a…
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MASBโs Game Changing Brand Investment and Valuation Project โ Part II
In Part I of this blog series we discussed ten technical characteristics of brand preference which made it suitable for adoption into market research tools. But just because something can be done doesnโt mean it should be done. In fact, one of the issues identified early on by Marketing Accountability Standards Board (MASB) was that the…