Tag: Video
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Benefits of Working with a Boutique Research Firm
When youโre done paying for overhead and silos, hereโs what boutique ๐ข๐ค๐ต๐ถ๐ข๐ญ๐ญ๐บ delivers. โ๏ธ ๐๐ถ๐ฟ๐ฒ๐ฐ๐ ๐ฆ๐ฒ๐ป๐ถ๐ผ๐ฟ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ โ You work with the decision-makers, not a rotation of juniors. โ๏ธ ๐๐ฎ๐๐ฒ๐ด๐ผ๐ฟ๐-๐๐ฎ๐น๐ถ๐ฏ๐ฟ๐ฎ๐๐ฒ๐ฑ ๐๐ฎ๐ฑ๐ฒ๐ป๐ฐ๐ฒ โ Research frequency is aligned to consumer buying cycles and marketing decision points, helping you avoid unnecessary cost ๐ข๐ฏ๐ฅ noise. โ๏ธ ๐๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐ฏ๐น๐ฒ ๐ฃ๐ฟ๐ฒ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป๐ โ…
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The Direct Link Between Brand Health & Brand Value
The Direct Link between Brand Health & Brand Value Brand health isnโt ๐ซ๐ถ๐ด๐ต a marketing KPI. ๐๐โ๐ ๐ฎ ๐ณ๐ผ๐ฟ๐๐ฎ๐ฟ๐ฑ-๐น๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐๐ฎ๐น๐๐ฒ. At MSW, we treat brand health as more than perception. Itโs a signal of whatโs next. We capture the full picture by measuring both what people ๐ต๐ฉ๐ช๐ฏ๐ฌ and what they ๐ฅ๐ฐ. That…