Tag: Video Blog
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Marketing Focus: Know and Understand Your Customer Completely
“Know your customer” is much more than simply a personal data compliance issue. It’s the biggest opportunity for brand growth. ✔︎ Brands may assume they know their total market’s reaction to a particular societal cause, but as Bud Light discovered, much deeper insights into their customers’ lives and motivations are essential before taking a…
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AI-Powered Advertising Research
Are you missing opportunities because of limited testing? MSW Research’s AI-powered Creative Effectiveness Score℠ changes the game. • What used to take weeks and cost thousands can now be done in minutes, enabling you to test more ads, assess competitors, refine your creative strategy, and overcome budget constraints and time limitations—all with greater precision. •…
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The Future of Ad Research: Faster, Scalable, and More Affordable
Trained on over 50 years of advertising research, our AI isn’t just another tool; it’s a game-changer. In the fast-evolving world of advertising, speed and cost are essential, but they’re just the beginning. What truly sets MSW Research’s AI-powered Creative Effectiveness Score℠ apart is its unmatched accuracy and predictiveness. Independent validations and endorsements from Quirk’s…
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MSW’s AI Creative Effectiveness Score℠
Got a piece of creative you’re unsure about? Let our AI do the heavy lifting… ‣ Upload any ad – video, print, or digital, and get a Creative Effectiveness Score℠ along with actionable insights on five key dimensions: brand differentiation, claims messaging, emotional connection, brand linkage, and advertising structure. ‣ It also delivers recommendations on…
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Troubled Skies: The Growth of Southwest
Good morning, LinkedIn! Today, July 25th, marks the end of an era in the airline industry. The low-cost business model pioneered by Southwest Airlines since 1971, is coming to an end. ⁍ Reflecting on our report from a year ago, we observed Southwest’s resilience as preference grew, even after a major system failure that stranded…
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Advertising Wear In and Wear Out is Real and it’s Predicable!
One of the most persistent requests we get from clients concerns our point of view on whether advertising wears out. The short answer is yes. ∙ Our comprehensive research over many years confirms that ads, regardless of the media, lose their selling power predictably over time. ∙ Advertisers might wish their ads could run indefinitely…
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MSW Research Chart of The Week
Last year, an MSW Research report had readers intrigued. We spotted an anomaly in the shampoo category: In 2023, 50% of consumers didn’t buy their preferred brand. This is unusual, you would normally expect 25-30% not buying their preferred brand. In 2024, instead of a return to normalcy, the figure rose even further. ⌖ The…
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Brand Equity vs. Brand Health
What is the difference between Brand Equity and Brand Health? → represents the value of a brand, built from all its market activities—name, image, advertising, service quality, and more. It’s the reason consumers prefer one brand over another and may even pay more for it. → tells us how the brand has evolved and where…
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| Video Blog | Humor in Advertising Insights
Since Covid, comedians have had a tough job. What one person finds funny often isn’t to another. This rings true for advertising as well. Humor is common in ads, but its value isn’t inherent—it’s in how you use it. Most traditional metrics like “entertaining” or “fun to watch” don’t predict an ad’s market success. But…
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| Video Blog | How MSW’s Creative Effectiveness Score Works
Creating impactful ads is crucial for brand growth. At MSW Research, our Brand Preference Measure has been the gold standard for over 50 years, accurately predicting sales outcomes. We’ve identified 150 creative content elements that influence Brand Preference and sales. Our AI tool identifies these elements in four key dimensions: emotional connection, rational appeal, brand…