Tag: Video Blog
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The Power of Creativity to Build Brands
Creativity in brand building is more than just a catchy ad. We believe it’s the sum of every brand touchpoint. ⎔ True creativity extends beyond traditional advertising. It’s not a singular effort, but an iterative process that begins with strategic planning, followed by creation, refinement, performance tracking, and continual improvement. ⎔ It encompasses every…
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Persuadables Have The Highest ROI
➟ Political campaigns aren’t the only ones targeting Persuadables. ➟ Just like election teams focus on persuadable voters, brands should zero in on persuadable consumers. • In marketing, targeting those on the fence or open to your brand delivers the highest ROI. These consumers are more likely to respond to your message and give…
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Synthetic Data, Sample Boosting, and more…
When you hear terms like synthetic data or AI sample boosting, they may sound positive due to their connection with AI. ⚙️ ▪︎ However, these techniques can have significant effects on your data—often similar to the survey fraud issues our industry faces. ▪︎ Understanding the difference between sample boosting and traditional weighting is crucial,…
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Causal and Generative AI
✔︎ At MSW Research, we combine the strengths of generative and causal #AI to build our Creative Effectiveness Score. While generative AI creates content based on existing data, causal AI predicts future outcomes and provides insights into why those outcomes occur. That’s why our AI Creative Effectiveness Score uses both. This allows it to…
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Leveraging MSW’s Creative Effectiveness Score
Since the 1960s, MSW Research has been a leader in evaluating advertising across various media. Today, we’ve harnessed that experience in an #AI tool that delivers a Creative Effectiveness Score predictive of sales. ► MSW Research’s Creative Effectiveness Score metric evaluates ads on 150 creative elements proven to drive brand preference, offering insights across…
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MSW Research’s AI Creative Effectiveness Testing
MSW Research is pushing the boundaries in leveraging AI to power creative testing. The evolution of our AI Creative Effectiveness Score metric has been swift and impressive. ✦ Since its launch, this metric has grown rapidly, achieving a level of accuracy and consistency that allows us to scale quickly and effectively. Each score is…
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Marketing Focus: Know and Understand Your Customer Completely
“Know your customer” is much more than simply a personal data compliance issue. It’s the biggest opportunity for brand growth. ✔︎ Brands may assume they know their total market’s reaction to a particular societal cause, but as Bud Light discovered, much deeper insights into their customers’ lives and motivations are essential before taking a…
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AI-Powered Advertising Research
Are you missing opportunities because of limited testing? MSW Research’s AI-powered Creative Effectiveness Score℠ changes the game. • What used to take weeks and cost thousands can now be done in minutes, enabling you to test more ads, assess competitors, refine your creative strategy, and overcome budget constraints and time limitations—all with greater precision. •…
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The Future of Ad Research: Faster, Scalable, and More Affordable
Trained on over 50 years of advertising research, our AI isn’t just another tool; it’s a game-changer. In the fast-evolving world of advertising, speed and cost are essential, but they’re just the beginning. What truly sets MSW Research’s AI-powered Creative Effectiveness Score℠ apart is its unmatched accuracy and predictiveness. Independent validations and endorsements from Quirk’s…
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MSW’s AI Creative Effectiveness Score℠
Got a piece of creative you’re unsure about? Let our AI do the heavy lifting… ‣ Upload any ad – video, print, or digital, and get a Creative Effectiveness Score℠ along with actionable insights on five key dimensions: brand differentiation, claims messaging, emotional connection, brand linkage, and advertising structure. ‣ It also delivers recommendations on…