Tag: Video Blog
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| Video Blog | Customer Satisfaction
Satisfaction alone won’t drive your business forward—loyalty will. Companies have been measuring customer satisfaction since the 1750s, and by the 1980s, it became a standard practice. Here’s the thing: measuring customer satisfaction isn’t an end in itself. It’s a means to achieving customer loyalty. As the old saying goes, “Satisfaction is worthless, loyalty is priceless.”…
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| Video Blog | Brand Health
Brand health hinges on two dimensions: market strength and perceptual strength. These dimensions come together in a two-by-two grid: ⭐ Top Right: High-Performance Stars These brands excel in both market and perceptual strength. 🎯 Top Left: Niche Brands High perceptual strength but low market strength. 🔖 Bottom Right: Generic Brands High market strength but low…
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| Video Blog | Case Study: Disruptive Growth in the Rx Category
Our pharmaceutical client soared above the competition with a remarkable 28% margin, far surpassing the industry average of 17%. Here’s how we did it: 1️⃣ We identified receptive groups and physician types for tailored messaging.2️⃣ We crafted impactful messages for healthcare providers and patients.3️⃣ We utilized advanced techniques to gauge advertising responses.4️⃣ We monitored effectiveness…
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| Video Blog | Case Study: CPG Brand
A technical advantage isn’t enough to dominate the market. We started working with a CPG brand 19 months into its life and stayed with it for over six years. We began with brand tracking, which led us to identify the gap between the brand’s current performance and its potential. We found the brand had a…
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| Video Blog | Focused Brand Strategy: Closing the Market Gap
Forget what you think you know about market dominance. In 2023, MSW Research looked at consumer behavior for 4 popular fast-food chains. Our findings revealed that McDonald’s commands an impressive 11% positive market gap. 🍔 But where do these customers even come from? People who prefer other fast-food brands but can’t get to them. Take…
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| Video Blog | Focused Brand Strategy: Penetration Drivers
In 2023, the fast-food industry faced a significant challenge with rising prices. Fast-food chains had to think—well FAST. Consumers perceived McDonalds and Burger King to be very similar with ‘Convenient,’ ‘Affordable’ and ‘Offering options friends and family enjoy.’ BurgerKing always trails in their head-to-head competition with McDonalds on these dimensions. Rising prices are challenging the…
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| Video Blog | Focused Brand Strategy: A Case Study
Ever wonder why consumers choose one brand over another? In 2023, MSW Research used our BrandEdge solution to look at consumer behavior for 4 popular fast-food chains. Our findings revealed that the leading reason for cross-brand usage for fast-food isn’t variety or price but something else entirely: Convenience and availability For example, among the 72%…
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| Video Blog | What Our AI Creative Effectiveness Score is Trained On
MSW Research’s Creative Effectiveness Score AI is rewriting the rules on advertising research. How? It’s simple – our AI is trained on the essence of effective advertising. We’ve meticulously taught it to recognize 150 distinct creative content elements, drawing from 50 years of research and data. These elements are carefully weighted based on their impact…
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| Video Blog | Introducing MSW’s AI Creative Effectiveness Score
AI alone can’t crack the emotional nuances of advertising. That’s why we trained one on our 50 years of experience. Introducing MSW Research’s Creative Effectiveness Score—a groundbreaking fusion of AI and human insights. While AI excels in recognizing visual elements, it falters when it comes to decoding emotional context. → That’s where human expertise steps…
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| Video Blog | Implicit Measurement: Capturing Certainty using Reaction Times
Unlocking the true essence of consumer behavior requires more than just words. Enter implicit measurement—a method that delves deep into the subconscious. At MSW Research, we combine traditional survey responses with reaction time analysis to reveal unspoken sentiments. Slower responses may signal hesitation to criticize, while quick ones reflect certainty. By harnessing implicit measurement, brands…