Tag: Wear Out
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Advertising Wear In and Wear Out is Real and it’s Predicable!
One of the most persistent requests we get from clients concerns our point of view on whether advertising wears out. The short answer is yes. ∙ Our comprehensive research over many years confirms that ads, regardless of the media, lose their selling power predictably over time. ∙ Advertisers might wish their ads could run indefinitely…
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Television’s Brand Building Power – How It Has Changed Over the Years
Radical changes continue to shape the media landscape. While much recent research has been conducted on the effectiveness of new platforms, less attention has been given to that media plan staple, television advertising. Is television as effective as it was in the 1980s? Or has its role diminished to the point of non-viability? And if…