The Direct Link between Brand Health & Brand Value
Brand health isnโt ๐ซ๐ถ๐ด๐ต a marketing KPI.
๐๐โ๐ ๐ฎ ๐ณ๐ผ๐ฟ๐๐ฎ๐ฟ๐ฑ-๐น๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐๐ฎ๐น๐๐ฒ.
At MSW, we treat brand health as more than perception.
Itโs a signal of whatโs next. We capture the full picture by measuring both what people ๐ต๐ฉ๐ช๐ฏ๐ฌ and what they ๐ฅ๐ฐ.
That includes relevance, differentiation, and recommendation strength, alongside trial, repeat, and loyalty behavior.
๐ง๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ, ๐๐ต๐ฒ๐๐ฒ ๐ถ๐ป๐ฑ๐ถ๐ฐ๐ฎ๐๐ผ๐ฟ๐ ๐ฑ๐ฟ๐ถ๐๐ฒ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐น๐ฎ๐๐ ๐ฝ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ. Both are tightly linked to market share.
By connecting these metrics to future performance, we can ๐ณ๐ผ๐ฟ๐ฒ๐ฐ๐ฎ๐๐ ๐๐ต๐ฎ๐ฟ๐ฒ ๐ด๐ฟ๐ผ๐๐๐ต ๐ข๐ฏ๐ฅ ๐๐ถ๐ฒ ๐ถ๐ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐๐น๐ ๐๐ผ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐๐ฎ๐น๐๐ฒ. Letโs connect if you want to turn brand health into a strategic driver of value.