The average commercial loses its audience in the first six seconds. 🕑
So, how do you captivate and maintain attention?
Here are 7 neurocognitive composite factors to keep in mind:
1️⃣ Attention Check: Captures viewer interest from the start.
2️⃣ Brand Presence: Ensures brand visibility and impact.
3️⃣ Story Integration: Seamlessly weaves brand into the narrative.
4️⃣ Closing Power: Leaves a memorable impression.
5️⃣ Motivation: Inspires action and engagement.
6️⃣ Efficiency: Balances cognitive workload effectively.
7️⃣ Engagement Level: Measures overall viewer interest.
Harnessing the power of neurocognitive composite scores unveils a new frontier in advertising effectiveness.
By dissecting viewer engagement and cognitive responses, we unlock invaluable insights to refine our strategies and maximize impact.
Intrigued? Reach out and I’ll tell you more about leveraging these scores. 📈