Your brand funnel probably skips the ๐บ๐ผ๐๐ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ part.
Too many brand trackers are built around outdated models like ๐๐๐๐, which stands for awareness, interest, desire, and action.
๐๐๐๐ may have helped sell encyclopedias in the 1800s, but it doesn’t reflect how consumers ๐ฏ๐๐, ๐ฒ๐๐ฎ๐น๐๐ฎ๐๐ฒ, and ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ with brands today.
๐ฃ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ ๐ถ๐๐ปโ๐ ๐๐ต๐ฒ ๐ณ๐ถ๐ป๐ถ๐๐ต ๐น๐ถ๐ป๐ฒ. Itโs the start of the real relationship.
Post-purchase evaluation leads to repeat buying, early advocacy, and eventually, ๐๐ฟ๐๐ฒ ๐ฎ๐๐๐ถ๐๐๐ฑ๐ถ๐ป๐ฎ๐น ๐น๐ผ๐๐ฎ๐น๐๐.
Thatโs the cycle that drives sustainable brand growth, and your tracking system ๐ด๐ฉ๐ฐ๐ถ๐ญ๐ฅ reflect it.
Letโs talk if your current tracker stops measuring when it should be just getting started.