🎯 The 3 Drivers of Brand Choice – Revealed

Why do consumers prefer one brand over another?

We ran a landmark study across 12 categories and over 30,000 evaluations to find out. The answer? Three core perceptions that consistently explain Brand Preference:

• 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 – “This brand is for someone like me.”

• 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 – “This brand stands out.”

• 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆 – “I’d recommend this brand to a friend.”

These three dimensions form the foundation of how we measure and grow brand strength—and they’ve been proven to correlate more strongly with market share than any other metric.

It’s a simple framework, but incredibly powerful.

And we’re just getting started. In our next video, we’ll unpack the difference between casual supporters and emotionally committed fans.

👉 Watch now – and reach out if you’re ready to build stronger brand preference with RDE.