🚀 𝗥𝗗𝗘 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻 – 𝗛𝗼𝘄 𝗕𝗿𝗮𝗻𝗱𝘀 𝗚𝗿𝗼𝘄

Forget what you’ve heard – brands don’t grow through loyalty. They grow through 𝗽𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻: more people choosing them more often.

And what drives choice? 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲.

RDE explains how to build that Preference:

• 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 fuels trial.

• 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 enables price strength.

• 𝗘𝗺𝗼𝘁𝗶𝗼𝗻 drives advocacy and memory.

We’ve used this approach with clients across categories, and the results are clear: brands grow as their share of RDE grows.

It’s not a guessing game – RDE scores have a 0.93 correlation to Preference, and Preference is the best predictor of future market share.

That’s how brands achieve consistent double-digit growth. If you want to stop guessing, start using RDE.

Reach out to see how we can help your brand grow smarter.