Not every consumer has equal value to your brand.
So why treat them all the same?
Some are heavy users. Others barely engage.
Some are loyal to your competition. Others are ready to be persuaded.
That’s why tracking has to do more than report averages.
It must reveal how each audience segment behaves, what they believe, and how they respond to your brand versus competitors.
From there, the question becomes: are we spending media dollars in the right places?
By evaluating preference per dollar and uncovering under-leveraged opportunities, we make every part of the plan more strategic.
This isn’t just about who we reach. It’s about what each group is worth and how we can move them. Let’s talk about how to reshape your brand tracking to reflect real audience value.