FOR IMMEDIATE RELEASE
MSW Research Introduces Unlimited Creative Testing Pricing Model for Creative Gauge AI™
Woodbury, NY – February 20, 2026 –
MSW Research today announced a new pricing model for its Creative Gauge AI™ platform: Unlimited Creative Testing. One Price. All Your Assets.
Creative Gauge AI™ is MSW’s AI-powered creative evaluation system, already used by brands and agencies to predict in-market performance and improve advertising effectiveness before launch. The new announcement is not about a new product. It is about removing the structural barrier that has historically limited how much creative gets tested.
At the beginning of 2026, MSW transitioned Creative Gauge to a flat annual subscription that allows clients to test unlimited assets across formats, channels, and markets for one price.
After nearly two months in market, the impact is clear.
Teams are testing more concepts earlier.
They are optimizing more assets before spend goes live.
And they are expanding testing beyond “final cut” to true in-development guidance.
“For years, one of the biggest barriers to better advertising was cost control around testing,” said Art Klein, Partner, CEO of MSW Research. “Even strong creative teams would ration what they tested. We designed this model to remove that friction entirely. Creative drives growth, so you should be able to test all of it. An unlimited model encourages better decision making”
Creative Gauge AI™ analyzes advertising content using MSW’s proprietary database built from more than 50 years of research, 250,000+ tested creatives, and 75+ million survey responses. The platform evaluates over 150 creative content elements, applies validated predictive modeling, forecasts in-market impact, and provides actionable recommendations to improve performance.
The unlimited model reflects how modern creative development actually works.
Campaigns are no longer built around a handful of assets. Brands now produce dozens or hundreds of versions across platforms, formats, and markets. A per-asset model discourages iteration. An unlimited model encourages it.
Early adopters report faster decision cycles, more confident pre-launch approvals, and broader use across strategy, creative, and insights teams.
“This is not about testing more for the sake of testing,” Art added. “It’s about building a culture where every asset can be evaluated, improved, and prioritized before it goes live.”
The Unlimited Creative Testing model is now available for 2026 subscription planning.
For more information or to request a demonstration of Creative Gauge AI™, visit https://www.mswresearch.com/cgai.
About MSW Research
Founded in 1968, MSW Research is a full-service marketing research and brand growth consultancy and the creator of the Predictive Brand Growth Framework™, integrating Strategy, Creative, and Tracking to drive measurable brand and revenue impact.