Category: Press Release
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MSW Research Clarifies Data Privacy, AI Use, Training and Non-Use of Synthetic Data for Creative Gauge AI™
FOR IMMEDIATE RELEASE MSW Research today reaffirmed its commitment to client data privacy, clarifying how its Creative Gauge AI platform is trained, what data it does and does not use as well as non-use of any synthetic data. As concerns grow across the research and advertising industries about the use of client data to train…
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MSW Research Introduces Unlimited Creative Testing Pricing Model for Creative Gauge AI™
FOR IMMEDIATE RELEASE MSW Research Introduces Unlimited Creative Testing Pricing Model for Creative Gauge AI™ Woodbury, NY – February 20, 2026 – MSW Research today announced a new pricing model for its Creative Gauge AI™ platform: Unlimited Creative Testing. One Price. All Your Assets. Creative Gauge AI™ is MSW’s AI-powered creative evaluation system, already used…
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MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit
News Release FOR IMMEDIATE RELEASE MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit Lake Success, NY, February 15, 2018 – MSW-ARS announced today that their advertising research solution, TouchPoint has completed the Marketing Metric…
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MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner
Lake Success, NY, April 24, 2014 – MSW●ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the innovative Outlook® Media Planner. The Outlook Media Planner is an app that enables marketers to run multiple “what-if” scenarios to determine the likely impact their advertising will have on sales and market share. …
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4 KEY EMOTIONS that drive Employee Engagement
How to Engage Employees by Fostering Positive Emotions MSW●ARS Research recently conducted a study on behalf of Dale Carnegie Training’s® 100th Anniversary regarding employee engagement that helps to answer a question many businesses ask today: how to engage employees? Utilizing MSW●ARS’ Apostle™ research technique we found that emotions are some of the main drivers of…
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MSW Research Purchases ARS From comScore
Lake Success, NY, March 18, 2013 – MSW Research (formerly McCollum Spielman Worldwide) announced today the acquisition of ARS from comScore resulting in the formation of MSW●ARS Research. This move brings together two of the most respected leaders in advertising research under one roof. The new company will provide marketers with the advertising research systems…