Category: Video Blog
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๐ฅ ๐ก๐ผ๐ ๐๐น๐น ๐๐ฑ๐๐ผ๐ฐ๐ฎ๐๐ฒ๐ ๐๐ฟ๐ฒ ๐๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ ๐๐พ๐๐ฎ๐น
Last time, we broke down the three key drivers of Brand Preference: Relevance, Difference, and Advocacy. But hereโs the twistโ๐ป๐ผ๐ ๐ฎ๐น๐น ๐๐ฑ๐๐ผ๐ฐ๐ฎ๐ฐ๐ ๐ถ๐ ๐ฒ๐พ๐๐ฎ๐น. Some consumers only recommend your brand if asked. Othersโtrue Apostlesโpromote your brand unprompted because theyโre emotionally invested. Thatโs the โEโ in ๐ฅ๐๐โ๐๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป. We measure it through ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐๐ฒ ๐๐ถ๐บ๐ฒ, a proven…
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๐ฏ The 3 Drivers of Brand Choice – Revealed
Why do consumers prefer one brand over another? We ran a landmark study across 12 categories and over 30,000 evaluations to find out. The answer? Three core perceptions that consistently explain Brand Preference: โข ๐ฅ๐ฒ๐น๐ฒ๐๐ฎ๐ป๐ฐ๐ฒ โ โThis brand is for someone like me.โ โข ๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ โ โThis brand stands out.โ โข ๐๐ฑ๐๐ผ๐ฐ๐ฎ๐ฐ๐ โ โIโd recommend…
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๐ How Accurate Are Your Ad Evaluations ๐
Evaluating the success of your ads is tough, especially with so many moving parts. But Creative Gauge AIโข makes it simple, fast, and affordable. We tested 20 fast-food ads, and the findings were eye-opening: โข Ads with strong emotional connections were more effective overall. โข But ads that didnโt clearly link back to the brand…
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What Fast-Food Ads Are Getting Right (and Wrong)!
Hereโs a question for marketers: How well do you understand the effectiveness of your ads? If youโre unsure, youโre not alone. MSW tested 20 ads from top fast-food brands to uncover key insights into ad performance. The result? A lot of ads lack strong brand messaging, which means theyโre missing a huge opportunity to connect…
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Is Your Creative Testing Too Slow? Hereโs a Game-Changer!
If youโre still relying on traditional ad testing methods alone, youโre likely wasting valuable time and resources. Hereโs why: traditional testing is slow, expensive, and while still appropriate in some situations itโs not the answer anymore for the vast majority of assets you create. Thatโs where MSWโs Creative Gauge AIโข steps in, revolutionizing how we…
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Marketing Model Explains Growth and Decay
We spend so much time chasing growth, but what about the factors that lead to brand decline? Our model explains both. ✔ Itโs often not just about losing market share, but about how consumers’ needs evolve in fuzzy categories. โค At MSW Research, weโve developed a predictive model that not only explains how brands grow,…
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Connecting Brand Strategy from Top Down to Bottom Up
For years, marketing insights were limited to large brands. BrandEdge now detects consumer behavior shifts across all market sizes. Nearly all marketing was driven from the top and executed at the bottom, with cost and time restricting consumer insights investments to mostly the corporate level. โค The belief that markets did not change quickly enough…
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The Power of Creativity to Build Brands
Creativity in brand building is more than just a catchy ad. We believe itโs the sum of every brand touchpoint. โ True creativity extends beyond traditional advertising. Itโs not a singular effort, but an iterative process that begins with strategic planning, followed by creation, refinement, performance tracking, and continual improvement. โ It encompasses every…
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Persuadables Have The Highest ROI
โ Political campaigns arenโt the only ones targeting Persuadables. โ Just like election teams focus on persuadable voters, brands should zero in on persuadable consumers. โข In marketing, targeting those on the fence or open to your brand delivers the highest ROI. These consumers are more likely to respond to your message and give…
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Synthetic Data, Sample Boosting, and more…
When you hear terms like synthetic data or AI sample boosting, they may sound positive due to their connection with AI. ⚙️ ▪๏ธ However, these techniques can have significant effects on your dataโoften similar to the survey fraud issues our industry faces. ▪๏ธ Understanding the difference between sample boosting and traditional weighting is crucial,…