Category: Video Blog
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| Video Blog | Why is Texas Roadhouse so successful?
When it comes to brand success, Texas Roadhouse sets the standard. 🥩 Texas Roadhouse isn’t just a top steakhouse—it dominates the market, commanding about a third of all chain steakhouse revenues in the U.S. The secret to their success isn’t the number of locations. → Instead, it’s their exceptional performance per restaurant. Each Texas Roadhouse…
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| Video Blog | Customer Satisfaction
Satisfaction alone won’t drive your business forward—loyalty will. Companies have been measuring customer satisfaction since the 1750s, and by the 1980s, it became a standard practice. Here’s the thing: measuring customer satisfaction isn’t an end in itself. It’s a means to achieving customer loyalty. As the old saying goes, “Satisfaction is worthless, loyalty is priceless.”…
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| Video Blog | Brand Health
Brand health hinges on two dimensions: market strength and perceptual strength. These dimensions come together in a two-by-two grid: ⭐ Top Right: High-Performance Stars These brands excel in both market and perceptual strength. 🎯 Top Left: Niche Brands High perceptual strength but low market strength. 🔖 Bottom Right: Generic Brands High market strength but low…
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| Video Blog | Auto Insurance – Who Cares?
Cutting back on advertising is a surefire way to lose market share in the auto insurance industry. People only think of auto insurance in two situations: → After an accident claim is poorly handled → When they receive a significantly higher bill for the next 6-month period In both cases, drivers start looking for alternative…
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| Video Blog | Case Study: Disruptive Growth in the Rx Category
Our pharmaceutical client soared above the competition with a remarkable 28% margin, far surpassing the industry average of 17%. Here’s how we did it: 1️⃣ We identified receptive groups and physician types for tailored messaging.2️⃣ We crafted impactful messages for healthcare providers and patients.3️⃣ We utilized advanced techniques to gauge advertising responses.4️⃣ We monitored effectiveness…
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| Video Blog | Case Study: Financial Services
How can a challenger brand in finance compete against industry giants with a fraction of their marketing budget? It all boils down to one crucial factor—effective messaging. With a 35% growth in new customers and a 6.6% increase in same-store sales, this challenger brand proved that success is possible, even when outspent by the competition…
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| Video Blog | Case Study: CPG Brand
A technical advantage isn’t enough to dominate the market. We started working with a CPG brand 19 months into its life and stayed with it for over six years. We began with brand tracking, which led us to identify the gap between the brand’s current performance and its potential. We found the brand had a…
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| Video Blog | Focused Brand Strategy: Closing the Market Gap
Forget what you think you know about market dominance. In 2023, MSW Research looked at consumer behavior for 4 popular fast-food chains. Our findings revealed that McDonald’s commands an impressive 11% positive market gap. 🍔 But where do these customers even come from? People who prefer other fast-food brands but can’t get to them. Take…
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| Video Blog | Focused Brand Strategy: Penetration Drivers
In 2023, the fast-food industry faced a significant challenge with rising prices. Fast-food chains had to think—well FAST. Consumers perceived McDonalds and Burger King to be very similar with ‘Convenient,’ ‘Affordable’ and ‘Offering options friends and family enjoy.’ BurgerKing always trails in their head-to-head competition with McDonalds on these dimensions. Rising prices are challenging the…
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| Video Blog | Focused Brand Strategy: A Case Study
Ever wonder why consumers choose one brand over another? In 2023, MSW Research used our BrandEdge solution to look at consumer behavior for 4 popular fast-food chains. Our findings revealed that the leading reason for cross-brand usage for fast-food isn’t variety or price but something else entirely: Convenience and availability For example, among the 72%…