Mindblown: a blog about philosophy.
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Advertising Wear In and Wear Out is Real and it’s Predicable!
One of the most persistent requests we get from clients concerns our point of view on whether advertising wears out. The short answer is yes. ∙ Our comprehensive research over many years confirms that ads, regardless of the media, lose their selling power predictably over time. ∙ Advertisers might wish their ads could run indefinitely…
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MSW Research Chart of The Week
Last year, an MSW Research report had readers intrigued. We spotted an anomaly in the shampoo category: In 2023, 50% of consumers didn’t buy their preferred brand. This is unusual, you would normally expect 25-30% not buying their preferred brand. In 2024, instead of a return to normalcy, the figure rose even further. ⌖ The…
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Brand Equity vs. Brand Health
What is the difference between Brand Equity and Brand Health? → represents the value of a brand, built from all its market activities—name, image, advertising, service quality, and more. It’s the reason consumers prefer one brand over another and may even pay more for it. → tells us how the brand has evolved and where…
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| Video Blog | Humor in Advertising Insights
Since Covid, comedians have had a tough job. What one person finds funny often isn’t to another. This rings true for advertising as well. Humor is common in ads, but its value isn’t inherent—it’s in how you use it. Most traditional metrics like “entertaining” or “fun to watch” don’t predict an ad’s market success. But…
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| Chart of The Week | Bud Light – Troubles Continue
In April of 2023, Bud Light beer ran a social media promotion featuring transgender personality Dylan Mulvaney. The video promoting Bud Light appeared on Mulvaney’s Instagram account and set in motion a boycott of the brand in the U.S. by conservatives, famously promoted by Kid Rock sharing a video of himself shooting up cases of…
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| Video Blog | How MSW’s Creative Effectiveness Score Works
Creating impactful ads is crucial for brand growth. At MSW Research, our Brand Preference Measure has been the gold standard for over 50 years, accurately predicting sales outcomes. We’ve identified 150 creative content elements that influence Brand Preference and sales. Our AI tool identifies these elements in four key dimensions: emotional connection, rational appeal, brand…
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| Video Blog | Frame by Frame Creative Testing
Ever wondered what makes an ad truly effective? At MSW Research, we’ve cracked the code. Our AI Creative Effectiveness Score provides you with comprehensive deliverables designed to enhance your advertising efforts. Our AI, trained on 50+ years of data, identifies 150 creative content elements to give you individual scores on four key dimensions: 📈 Emotional…
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| Video Blog | Why MSW’s Creative Effectiveness Score Is Different
In today’s competitive market, data-driven insights make all the difference. At MSW Research, our AI Creative Effectiveness Score is a game-changer in the advertising research industry. Here’s why: 1️⃣ : Our score is designed to drive more sales, volume, and market share, delivering a higher ROI from your marketing budget. 2️⃣ – : We’ve trained…
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| Video Blog | Why is Texas Roadhouse so successful?
When it comes to brand success, Texas Roadhouse sets the standard. 🥩 Texas Roadhouse isn’t just a top steakhouse—it dominates the market, commanding about a third of all chain steakhouse revenues in the U.S. The secret to their success isn’t the number of locations. → Instead, it’s their exceptional performance per restaurant. Each Texas Roadhouse…
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Troubled Skies – Why are budget airlines failing?
Troubled Skies – Why are budget airlines failing? By now everyone reading this will be aware of the major announcement that Southwest made on Thursday 7/25. The original version of this paper was written on Friday June 19th, nearly a week before Southwest announced changes to its 53-year-old business model. Airlines are always in the…
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